By far, most coaching clients pay their coach to be a sounding board - to really listen to them and give honest feedback. Clients, who could select as many choices as were applicable, characterized the role of their coach as the following:
- Sounding board: 84%
- Motivator: 78.1%
- Friend: 56.7%
- Mentor: 50.5%
- Business consultant: 46.7%
- Teacher: 41.0%
- Taskmaster: 30.5%
- Spiritual guide: 29.5%
- Other: 13.3%
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