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#3 Client Growth Principle
Deliver a valuable payload: The content of your message.
Picture the greatest contact list imaginable: 200,000 readers who desparately need the service or product you provide, are able to easily afford it, and ready to buy. Your marketing fuel tank is overflowing!
Add to this an incredible message delivery system. At the push of a button you can send out emails, multimedia presentations and direct mail. You have the best state-of-the-art tools to create information product at the drop of a hat. Your rocket boosters are ready to launch your message!
There's a third element, without which the best contact list and the most effective message delivery system are completely useless: Your payload.
The payload is the quality and value of your message or information product.
Here's a little, ridiculously simple free tool that has the power to transform every message you send to your growing market audience. Once you've created your message, take some time to measure its impact against this amazing tool. I guarantee that if you do this, you will immediately pump up the impact of every message you broadcast. And that greater impact will increase your response rate significantly!
I call this tool, "The Right Word Ruler", named for a famous statement by Mark Twain:
"The difference between the 'right word' and the 'almost right word' is the difference between lightning and the lightning bug." --Mark Twain
Right words pump up your impact, and results every time. I've boiled the formula for 'right words' down to 5 clear and simple standards.
- Post this powerful tool where you can see it as you write.
- Give it to the person who reviews your work before it goes out.
- Have a client or business associate measure your message against "The Right Word Ruler" and give you informed, valuable feed-back.
I guarantee that 90% of the time, the reason a marketing message works or fails to work has something to do with one of these 5 standards:
I could say volumes on each of these five points. In fact, there are articles in my Complete Small Business Marketing Library on each point (upper-left sidebar of this website). And there are additional key points I could not cover here including the 5-point formula for creating a powerful internet "pitch page", the formula for unifying your message across multiple venues and thereby creating an incredible leveraging effect, and more. That's what a marketing coach and partner is for. That's what I enjoy doing for my clients. Check out my marketing services.
For now, just let the five points on the "Right Word Ruler" be part of your awareness as you write or speak or create compelling information product.
Enjoy this powerful little tool, and let me know how it impacts your impact!
