The Business Leadership Wikipedia: Pricing Services

Three Steps to Charge What You Deserve

It can be tough for many service professionals to put a dollar figure on what they should charge their clients. But here are three tips to help you keep from UNDER charging for your valuable work.

1. Focus on the value that you offer your clients and not on the process.

You might take lightly some of the services that you provide for your clients, but never underestimate what your services mean to them. Time is something we can never get back, but as a VA you're essentially granting your clients MORE time.

*Time to spend with family and friends
*Time to spend on revenue generating activities in their business
*Time to spend on whatever they want

But time isn't the only value that you offer. How about less stress and overwhelm?

Make a list of all of the VALUE that your services offer and forget about the process that's involved.

2. Become a specialist and not a generalist.

Put your focus on a specific market so that you can learn their needs and how to effectively communicate to them. Find out where they hang out online and learn their lingo. When you know what they want and how to communicate with them it makes what you charge far less of a priority to them.

3. Don't consider your own budget and priorities when setting fees.

Remember, it's not your check you're cashing. No two people have the exact same set of priorities at the exact same time. Go back to #1, focus on the value that you offer and start charging for it. There are clients out there who will happily pay you what you are worth.

Cheers and Success
Tom Buford

www.chargewhatyoudeserve.com Tom@chargewhatyoudeserve.com

Be sure to get a free copy of my report, The 5 Deadly Mistakes to Fee-Setting and What to Do If You Make Them