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SMS marketing is marketing direct to mobiles via SMS messaging. This form of marketing is highly effective and has the potential for huge returns as long as you’re using it in the right niche and are applying the right strategy.
1st Insight Communications takes a highly effective and proven approach to SMS marketing that will help you to reach an entirely new audience without damaging your reputation or causing frustration. We understand what makes effective SMS marketing work and we know how to ensure that your messages are received by the right audience at the right time. Our SMS marketing uses actionable content and is integrated with the rest of our marketing to ensure high conversions and to drive sales.
Advantages of SMS Marketing
SMS marketing has lots of advantages over other types of marketing and there are many ways it can be leveraged to provide great results.
One big advantage of SMS marketing is that it stands out. The simple fact of the matter is that the web is badly over-saturated with marketing messages. We are constantly bombarded by e-mails, by banner ads and by PPC which makes it that much harder for advertisers to stand out. With SMS marketing however you will stand out by reaching your audience on their mobile where they are far less used to receiving marketing messages.
Another huge advantage of SMS marketing is that it allows you to reach your audience at a specific time and even based on their location. Location-based SMS marketing goes as far as to allow businesses to message customers as they pass their stores which has a huge potential for generating sales.
With any SMS marketing though, you will be able to choose exactly when your audience see your messages – because we always have our mobiles on us. This ensures that you can approach your specific audience exactly when they’ll be most receptive to your message. No longer are you waiting for your audience to come to you – you are reaching them right in their pockets.
The Challenges of SMS Marketing
Maximum Impact, With Less Words
Despite its many advantages, SMS marketing also faces some unique challenges as compared with other forms of marketing. For instance, you’ll need to overcome the resistance that many customers have to receiving messages in this format. Many customers find SMS marketing frustrated when it’s not done correctly, so you need to ensure you are not abusing that audience and you need to ensure that you’re reaching out in a way that your audience will be receptive to.
Another unique challenge of SMS marketing is working with a relatively short amount of text. The objective here is to make sure that you are able to make the maximum impact on your audience with the fewest word. This means getting straight to the point, reaching the right audience, choosing the time when they’ll be most receptive and selling your value proposition.